To: Interested Parties
From: Pete Maysmith, SVP of Campaigns, LCV Victory Fund
Date: September 27, 2022
Re: Weekly LCV Victory Fund Update

With six weeks to go until Election Day, LCV Victory Fund and Climate Power Action have expanded previously announced paid media and field efforts by a total of $4 million to engage even more voters about their candidates’ records on climate and environmental issues and elect climate champions in November. 

The impactful Climate Voters Mobilization digital advertising and direct mail marketing campaign has been expanded by $2 million, increasing the total program budget from $12 million to $14 million as the second wave of digital ads run in 26 Senate and House races. Check out all of the candidate-specific versions of the two new ads, “Breathe” and “Generation”, below.

Additionally, we’ve expanded LCV Victory Fund’s field organizing effort with state affiliates and partners  by $3 million – bringing the total field investment to close to $16 million. With the larger budget, our field team has increased the knock goal to 1,518,890 doors. Check out the progress to reach our goal and anecdotes from the field below. 

We’d love to have reporters join us for a canvass launch in AZ, GA, MI, NV, NH, PA or WI in the coming weeks – please be in touch with National Communications Director Emily (esamsel@lcv.org) to arrange a visit.

At the same time that we talk to millions of voters about the need to act on climate, House Republicans released their 2023 agenda, which does not mention the climate crisis a single time. If it was not clear enough before, their latest plan makes it clear once again that this election is a choice between real climate action or continuing to deny reality.  

As a reminder, this cycle, LCV Victory Fund is part of the joint $100 million Climate Votes Project with Climate Power Action, Climate Reality Action Fund, EDF Action Votes (EDF AV), NRDC Action Votes (NRDC AV), and NextGen PAC to elect climate champions. 

Field Updates – LCVVF Field Program

This week, organizers are wrapping up the first pass of door knocks in our now nearly $16 million field organizing effort with state affiliates and partners in Arizona, Georgia, Michigan, Nevada, New Hampshire, Pennsylvania and Wisconsin. The Georgia organizing effort is run by Family Friendly Action PAC, with major support from the New American Jobs Fund, a joint effort of LCV Victory Fund and the United Steelworkers (USW Works).

Undecided voters have engaged in conversations about their candidates’ positions on climate and other top issues, including the economy, inflation, and access to abortion. Decided pro-climate voters have been receptive to learning about early vote methods, and many have signed commit to vote cards, and signed up to vote by mail. Additionally, we continue to use “Vote Tripling” at the doors — where we ask voters to commit to reminding three friends or family members to vote. This proven tactic maximizes the impact of a mobilization program as friends and family are often the most trusted messengers for voters.

Results to date:

• 451,865 door knocks
• 64,228 successful contacts with our targeted voters
• 1,570 Vote by Mail sign ups
• 4,579 commit to vote cards collected
• 7,050 vote tripling sign ups

Anecdotes from the doors:

• Arizona: In Tempe, we spoke with Jason about the upcoming midterm election. Jason was initially undecided about who to vote for and wanted to hear more about Mark Kelly. We told him about how Sen. Kelly helped pass the Inflation Reduction Act and was working to lower the prices of everyday essentials like gas and groceries. After hearing this, Jason told us he would definitely vote for Sen. Kelly in November.
• New Hampshire:  In  Portsmouth, we spoke with Paula about the upcoming midterm election. She is an enthusiastic voter; however, she did not know who she would vote for in November. She expressed her passion for lower prescription prices when asked about the most important issues. Once Paula heard about Senator Maggie Hassan’s support of the Inflation Reduction Act and the correlation to lower drug costs, she told us that she would likely vote for Sen. Hassan. We left her with some literature and thanked her for her time and support.
• Nevada: In Las Vegas, we spoke with Peter, a 70-year-old voter, about the upcoming midterm election. Peter was concerned with the Lake Mead water levels and how they have decreased over the years. We spoke to Peter about how Senator Cortez Masto, Governor Sisolak, and Sandra Jauregui support climate action and clean energy jobs. Peter said he will be voting for all three candidates in November and took some literature.

Paid Media Updates

Over the last week, as noted above, we expanded the budget of the Climate Voters Mobilization program with Climate Power Action by $2 million and launched the second wave of digital ads and direct mail in this program. Throughout September, we have dropped several mail pieces across the country like this joint piece in Pennsylvania supporting John Fetterman and Susan Wild and this piece that hit doors yesterday across Arizona supporting Senator Mark Kelly. All of the new ads are linked below.

Ongoing paid media campaigns:

*Part of Climate Voters Mobilization campaign.

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Paid for by LCV Victory Fund, www.lcvvictoryfund.org, and not authorized by any candidate or candidate’s committee.